Pleasantly balanced with a slight emphasis on cocoa and salt. This stands out among its organic, UHT peers in a good way-- there's a little more depth to the flavor than usual, though it still maintains the sour-ish, almost earthy cocoa presence that is representative of the genre. It certainly scratches the chocolate milk itch, and would be a welcome addition to your bagged lunch (no refrigeration necessary)-- but drink it slowly, as 8oz goes fast.