Target is now carrying Pioneer Pastures Chocolate Milk-- an ultra-filtered, ultra-pasteurized, A2, lactose free, gluten free, lower sugar option in the dairy case. That's an awful lot of bells & whistles, and a significant departure from the 'milk-sugar-cocoa' paradigm. Doesn't mean it can't still taste great-- and that's what we endeavored to find out in this recent trip to Target.