Oddly undersweet at first sip, until a wave of phony, cloying sweetness rushes to the 'rescue' in the latter third of the sip. Admittedly, it wrests your attention away from the thick, chalky sludgy texture. It looks chocolaty, but that doesn't translate to the drinking experience much at all-- as bad as this is, I've had significantly worse. It's not face-twisting awful, which is the best thing I can say about it.