Amped up on all levels-- powerfully (nigh painfully) sweet first, strongly chocolaty next, and a full-fat base that feels overworked carrying all of that flavor. It's delicious in short spurts, possibly gratuitous in a normal 8oz serving. The flavor doesn't age particularly well, as the syrupy sweetness outlasts everything and overstays its oral welcome. I can definitely see why the kids like this, but mature palates be warned.