Still thick, sweet, and chocolaty as prior formulations, though to me (as someone who has had lots of PL over the years, but cannot test the versions side-by-side) it feels slightly thicker (unfavorable) and saltier (favorable) which cancel each other out from an enjoyment standpoint. While there is still a Jersey cow on the label, it now reads 'Taste the Promised Land Difference' rather than saying 'Taste the Jersey Cow Difference'-- which, to me, seems like an admission that PL is no longer using 100% Jersey milk. All that said, it's still an enjoyable treat that is one of the better national brands you'll find in the States.

Cookies & Cream is a difficult flavor to do justice, and I usually cringe in preparation for a sweetness onslaught that typically goes well above your average chocolate milk. That's definitely not the case here-- this exudes a rich, cookie-forward flavor without the sugary crutch. The creamline body extends the flavor to its asymptotic maximum, leaving you with (finally!) a cookies & cream milk accessible enough to a young palate, and truly enjoyable (but on a different level) to a more mature audience. Kind of like some of the iconic animated 'childrens' films like Toy Story, Frozen, etc. So basically an instant classic, and a standout in the C&C milk genre.

Appropriately thin texture, and seemingly more vanilla flavor than chocolate. It doesn't take long for the high fructose corn syrup twang to surface in the aftertaste, an effect that becomes more noticable as you work your way through the gallon. No need to get that far, unless you're dying of thirst or share a similar chocolate milk psychosis to mine.

Sharply sweet with otherwise decent balance of flavor and texture for a homogenized whole chocolate milk. The cocoa flavor is slightly warm and pleasant, but becomes overshadowed early and late by the searing sugary rush-- which registers on the uvula and feels a bit 'much' when it's all said and done.

Smooth and agreeable on the palate, with an appropriate sweetness and medium-to-malty cocoa flavor that feels unique (when it shouldn't). Not bad for a hotel breakfast bar-- modestly above standard but still worlds apart from a whole, creamline chocolate milk.

Uniquely under-sweet for the genre, and seriously devoid of any cocoa flavor. It drinks like a subtle mint milk with a pleasant, cooling undertone-- not offensive by any means, but feels slightly unfulfilling for a limited-time, festive concoction.

Marked by a syrupy girth that delivers a sweet and familiar cocoa flavor (Hershey's?). Its full-fat base does well to sustain the experience but in the end feels a bit forced, especially when compared to a creamline chocolate milk. If you like sweet, beefy, and sticky, you could do much worse than this.

Decidedly uninspired and uninspiriing-- mild cocoa flavor stretched thinly over a lowfat, no-frills base. There's a slight salty quality which fortunately surfaces above the sweetness, but it's not satisfying in any regard and leaves you with an unnatural astringency in the mouth-- not a great feeling while you're looking in the fridge for a chaser.

Ultra-smooth, and very noticeably ultra-pasteurized. The cooked milk flavor is more prominent than anything else, and the 'chocolate' side of it seems to impact the coloration (which is albeit still light) than the flavor-- where it's almost entirely absent. It doesn't take much to realize it's an empty experience, and should be sold by the thimbleful rather than quart.

A relatively girthy and earthy reduced fat (2%) chocolate milk, that is appropriately sweet, decently well-balanced, and bit astringent on the back end. The result is a satisfying, rather beefy drink that leans slightly into 'chalky' territory but not to an obnoxious extent.

Straightforward but enjoyable whole chocolate with a quickly waning sweetness and cocoa sustain afforded by the whole milk base. It won't raise too many eyebrows be it for good or bad, it paints within the lines, lives up to expectations, and isn't embarrassing to be seen with in public.

A flavorful punch to the face in the best sense possible-- so much going on here! Fantastic peppermint flavor throughout that registers upfront and intensifies over the next few seconds, leaving you to bask in a deliciously satisfying and cooling afterglow that feels as good as it tastes. The creamy base and cocoa sweetness expertly play their supporting roles, and you're left with a uniquely tasty treat that leaves a lasting impression (literally and figuratively) on the palate.

Sharply salty with a buttery, creamy girth that is not for the faint of heart. One of the thicker chocolate milks I've had in recent memory, so fans of an authentically beefy base take notice. The cocoa flavor plays third fiddle after the cream and salt, and it tends to arrive late and leave you wanting a bit more. It's deliciously unique, both from flavor and texture profile, and it doesn't take much to satisfy. The experience ends cordially with a warm and slightly grassy goodbye.